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Creating territories: Increasing Market Share by enabling virtual monopoly
In the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for themselves. Most of the firms are just busy analyzing sales figures and revenues while ignoring the segment on analyzing territories- Let’s find out what it exactly implies. Territory in business domain implies creating unchallenged market share- a segment of the […]
Is App-Only Strategy Profitable in Indian Ecommerce Industry
In a first-of-its-kind move by an e-commerce player anywhere in the world, Myntra morphed into a mobile based retailer form on 15th, May 2015. The company which had already turned down the mobile version of its website, closed its website (even on computers/laptops) in an attempt to become a ‘mobile App-only’ retailer. Moreover, Flipkart, the parent company of Myntra, went […]