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New dawn of digital transformation in the Covid world
Thanks to COVID-19, the digital transformation that could have taken years took over two months and most of the brick and motor institutes went digital! Learning video calling at the age of 50 no longer seemed like a novel thing for our teachers. Even small retailers shifted online. Everyone used the technology to the fullest and a pandemic surprisingly increased […]
Advertising in the new world: The 5 best emotions to address!
Ever wondered why certain ads like those of Cadbury Dairy Milk (the oldest ad), Liril (the one featuring Preity Zinta), Asian Paints (one featuring a soldier) and others cling to our memory more than others? Well, a statement that it is because they address emotions more than other advertisements isn’t the complete answer. On going a few layers deep, you’ll […]