From a layman’s perspective, one might not have an idea what the discipline Architecture is about. Well, for him, my answer would be its all about ideas and implementing them. When one looks at a work of Art, one wonders what might be the idea that drove the Artist to come up with such a master-piece. Invariably there is always an idea behind such issues. Similarly, a work of Architecture also has ideas implemented through technology.
In Architecture, you have this basic framework in which to incubate your ideas into a successful business model: