Is Selling = The M- word

Quite a basic idea really… but is it so?? What exactly is marketing?
One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
Thus the cost of the product is enhanced by Y units owing to marketing, hence if it does not convert its purpose of getting sold to the consumer – Marketing is merely a cost exercise.Rather than enhancing a product’s competitiveness, it does quite the contrary.

I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.

Selling is always a result of effective direct or indirect marketing. While every marketing campaign may not be successful , an effective marketing campaign can always be related directly with sales.
So in brief Effective Marketing = Selling. And besides if you can’t sell, are you a marketeer?
Food for thought: Does marketing also lead to parallel value destruction ?

You will love reading: Get the theme – retailing !!.  Must read article Decoding : Viral Marketing


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