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FDI in retail – Can it really “uncomplicate” the Food Supply Chain in India ?
Unorganized retailing is by far the prevalent form of trade in India – constituting 95% of total trade, while organized trade accounts only for the remaining 5%. Out of this organized and unorganized retail almost 60% of the household expense consists of food and grocery expense thus forms the biggest share of retail business. Therefore, the biggest impact of FDI […]
6 PPC Blunders to Avoid When Building Your Next Campaign
Managing tons and thousands of paid campaigns is not an easy job, especially if you’re an agency and running God-only-knows how many campaigns in a single day. The brands that claim that PPC is becoming expensive and not yielding results, I would like to believe otherwise. You may have tried it, of course, but there is a magnitude of things […]