So you know you have a great product but you need to find how to position your brand in the market. Is that the dilemma you are facing at the moment as a new kid on the block?
Ideally you should target the niche market to begin with.Why? let’s see!
1. Increases your brand equity- Your new product/service is an exclusive thing to have! Only few people have access to it and others are vying for it. Suddenly you have become the talk of the town and a page three figure.
2. Use it as a testing ground- The market segment is small and niche- implying high demand for quality. It provides you the perfect platform for identifying the shortcomings and eliminating them, thereby making your product/service much more competitive in the long run.
Always remember the key to success is not marketing or branding- It lies in building a great product !