Effect of Advertising on Consumer Buying Behavior

Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing it? Is it possible that a product can change its image on the consumers overnight, just because of the flashy ad they just released?

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Jayita

A Fashion Technology Graduate from NIFT and an MBA in HR from XIMB, I have my interests as diverse as chalk and cheese. I like to keep myselfupdated with the industry trends in Marketing and HR.

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1 Comment
  1. Sarthak Brahma 9 months ago

    I have always believed that advertisements don’t really focus on sales..they are aired from a communication perspective. Having said that, the last point of that is made here about a new commodity one wants to try, the ads play a communication role saying-“we are here and we sell it” making you know they sell it. Its about how well you have communicated the message so as to make the buyer remember you when at all he/she wants to think of some brand :)

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