While starting a marketing campaign, a company essentially thinks about two things- it needs to reach people and it...
Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no...
The story so far… “Once upon a time, there was a kingdom called “Company”, whose King named CEO had...
The rarest breed of people in any marketing team. The ones who have the craziest ideas and the most...
The new product launched by your rival is eating up your market share ! And to make it worse...
With more competition, the focus of all the players in the market has shifted from concentrating only on sales...
The 10 characters you will find in every office: The Big shot– Generally the team leader, he’s the one who...