Top 5 Marketing blunders from Kendall Jenner to Sony

Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]

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Complexities in Discounted Cash Flow

Discounted Cash Flow (DCF) analysis stands as a widely employed financial valuation technique, offering insights into the prospective worth of an investment based on future cash flows. Despite its widespread use, the method grapples with several intricacies and critiques. This article aims to delve into the key challenges linked to Discounted Cash Flow analysis. Future Cash Flow Predictions: A pivotal […]

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Understanding Ambush Marketing and its implications

In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that challenges the conventional norms of brand promotion. Ambush marketing entails a brand seizing an opportunity presented by a specific event or situation without holding the status of an official sponsor. This unorthodox approach sparks interest and debate within the business community, […]

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Launch of Sparks! Magazine- Issue 1: 30th June – 20th July 2014

The Editor’s desk The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus […]

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Modi’s foreign policy- Challenge to China?

Narendra Modi, India’s newly elected Prime Minister recently completed his maiden foreign trip to Bhutan after being elected to office. The two-day trip involved meetings with his counterpart the Bhutanese Prime Minister and his majesty, the King of Bhutan. Mr. Modi also inaugurated the newly established Bhutanese Supreme court and addressed the elected parliament of the state. While all this […]

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Low Cost Airline Model in India: What should be the right strategy?

Traditionally, Europe and America have enjoyed the continued dominance of Low Cost Carriers (LCC). Since 2003, a number of Low cost airlines have entered the Indian market. However, most of them are making losses largely due to high cost of ATF (Air Turbine Fuel) which comprises around 50% of the operational cost. Post-2007, the industry has also witnessed consolidation, the […]

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